LPN Launches BAAN 365 to Drive Year of Change, Targeting Affluent Buyers to Boost Low-Rise Housing Revenue by 100%
<\/span>BAAN 365 By LPN <\/span><\/strong>is set to become a flagship project, reinforcing the strategy of <\/span><\/strong>Year of Change to expand the base of high-income buyers, launching in the Rama 3 area.<\/span><\/span><\/strong>The project is valued at 3,200 million baht and will be available for sale on July 14-15, starting from 18 to 60 million baht, targeting business owners, extended families, and high-income urban workers. It addresses the demand with elegantly simple house designs that reflect the reality of living, under the concept of <\/span>Livable Simple Luxury House that pays attention to every detail. This success is expected to increase revenue in the residential housing sector by 100% <\/span>and will also establish a presence in the next location immediately.<\/span><\/span><\/strong><\/p>
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<\/span><\/strong>Mr. Surawut Sukjareonsin, Senior Executive Officer of Strategy and Business Planning at LPN Development Public Company Limited (<\/span><\/span><\/strong>LPN) <\/span><\/span><\/strong><\/span>revealed that since the beginning of the year, the company has set the strategy of Year of Change starting with the marketing of office buildings to expand the business in the Lumpini Tower Vibhavadi Chatuchak project. In this third quarter, the company is preparing to launch <\/span>BAAN 365 By LPN which is another strategy to serve as a key flagship in the development of prime single-family homes and townhomes, targeting customers at the B+ level and above, focusing on meticulousness from land selection.<\/span><\/p>
The reason the company chose to develop this project in the Rama 3 area is that it is a location within the city, with land characteristics suitable for developing both single-family homes and townhomes that provide privacy, tranquility, fresh air, and low pollution due to its location on a secondary road, yet still allows for convenient access in and out of the city as it is close to main roads. Developing projects in this area meets the demand for urban housing for customers with high purchasing power and a tendency to expand families to accommodate living together across three generations. The company is confident that this market still has demand, thus the development of <\/span>BAAN 365 will enable the company’s residential housing revenue to grow by 100% <\/span><\/span><\/p>
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<\/span><\/strong><\/span>“The <\/span>BAAN 365 project developed this time reflects the intention of the management to create homes under the concept of <\/span><\/span>Livable Simple Luxury House <\/span>that is simple yet meticulous in every detail, from land selection, design understanding, prioritizing and considering real living, thus reducing complexity and unnecessary elements. The layout is designed to align with the living behaviors of people of various ages in the family, allowing for both private and communal spaces. Durable, easy-to-maintain materials are used to emphasize the true value of usage, combined with careful construction that reflects LPN's understanding of residents' lifestyles. Most importantly, project management is conducted under the strategy of “Livable Community” to create genuine happiness in living for every family.”<\/span><\/span><\/p>
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<\/span><\/strong>BAAN 365 Rama 3 <\/span><\/strong><\/span>is valued at 3,200 million baht, consisting of single-family homes and townhomes. The three-story single-family homes, 41 units, start from 35-60 million baht on land sizes of 56-100 square wah (respectively). They are divided into three styles: The Garden Villa with a usable area of 340 square meters, emphasizing green space around the house; The Pool Villa with a usable area of 490 square meters, suitable for those wanting a private swimming pool; and The Pavilion Villa with a usable area of 490 square meters, featuring a large plot and private swimming pool. Each unit is equipped with a lift for residents' convenience. <\/span><\/p>
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<\/span><\/strong><\/span><\/span>The four-and-a-half-story townhomes of <\/span>BAAN 365 Rama 3 consist of 58 units, starting at 18 million baht on land sizes of 26 square wah, with usable areas of 310-320 square meters.<\/span><\/span> <\/span>This design perfectly meets the needs of residents by alternating the layout of each unit for privacy while also featuring a clubhouse with outstanding architectural landscaping that reflects Thai identity through ceramic materials, integrating the concept of <\/span><\/span>Functionalism suitable for all lifestyles, both <\/span>Slo <\/span><\/p>
“For <\/span>BAAN 365 Rama 3 is divided into two phases, with the first phase valued at 1,600 million baht, set to launch on July 14-15, with prices ranging from 18 to 60 million baht, aiming for sales of 1,200 million baht within six months. In the future, the company plans to develop more projects under <\/span>BAAN 365 By LPN, continuing to choose urban locations under the concept of <\/span>Livable Simple Luxury House that reflects <\/span>A Place of Mind,” Mr. Surawut concluded.<\/span><\/span><\/p>
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The premium low-rise housing market from 2015 to the first quarter of 2021 has seen supply from both large and small developers totaling 42 projects with 1,554 units. In 2017, approximately 400 units of premium low-rise housing were launched into the market, reflecting the continuous demand for premium homes. The main areas of interest are ranked according to the density of projects launched in the past three years, including:<\/span><\/p>
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(Source: Nexus Property Marketing)<\/span><\/p>
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<\/span><\/strong><\/span>Currently, the low-rise homes available for sale in this area include a significant number of townhomes, approximately 2,700 units, followed by commercial buildings/home offices and duplexes, with about 200 single-family homes in the Rama 3 area. Over the past 5-6 years, townhomes have received a very positive response from buyers, with nearly 100% sales across all projects, leaving very few units available for sale in the area.<\/span><\/p>
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Thank you for the information from www.lpn.co.th<\/a><\/p>
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